While Pinterest is not as popular as Facebook, Instagram, Twitter, or YouTube, this social media platform is also an effective marketing platform for your Las Vegas business. Back in 2012, Pinterest became the fastest growing standalone site to reach 10 million unique users. Despite being overshadowed by Instagram and Facebook, Pinterest has maintained a good number of active users. To date, Pinterest has 291 million monthly active users, with 72% awareness reach.
What do all these numbers mean for your Nevada business? Simply put, it can help put your brand on the scene.
Here are the steps on how you can promote your Nevada business on Pinterest:
1
Set Up a Pinterest Business Account
When promoting your business on Pinterest, make sure that you use a business account and not your personal account. To set up a business account:
Choose “Join as a business.”
Fill out the form with the required information such as business email address, password, business name, website, and business category.
Review the Terms & Conditions and click “Create Account.”
Update a profile photo using your business logo.
Complete website confirmation.
By confirming your website, you enable people to see what others are pinning from your site. Don’t forget to include your logo, as it will also improve the search results ranking of the contents that were pinned from your website.
2
Create Engaging Board Posts
Board posts are your way of sharing your products and services to your target market. It is of utmost importance that you will only post boards that have relevance to your business. Make sure you organize your content in proper boards so followers and other pinners can easily follow your account or board posts. To create a board post, follow these steps:
On your profile page, click the plus (+) symbol and select “Create Board.”
Add a board with a descriptive name that communicates the contents that you will include in your posts/pins. Make it concise and limit it to a maximum number of 20 characters.
On your “boards” tab, click the pencil icon of the board that you have just created and add more details using “keywords” for your pins to go higher in ranking when people run a search that matches your keywords.
Make sure that you type the relevant keywords.
3
Add a Widget
Don’t forget to add a widget builder. These plugins will help Pinterest users to pin content from your site. This feature is useful if you want to do Search Engine Optimization (SEO) marketing for your Las Vegas business.
4
Start Pinning
Once you have set up your business account and readied your boards, you can now start adding pins. It would be easier for you to add a browser extension. To do this, follow these steps:
On your preferred browser, install Pinterest’s browser button. Once installed, the Pinterest icon will be made available on the list of your browser’s extensions.
To pin an item from online sites, click on the Pinterest icon located on your browser’s toolbar and select the image from the source and save it. If you have pictures of your products, it would be best to use them.
Add a description of the image that you are saving/pinning.
Choose the board where you intend to save your pin.
You can edit the cover image that you want to use for your pin. Choose the visually captivating one that resonates well with your brand.
5
Promote Your Business
When you already have an active Pinterest page, make sure to add a widget to your website. It is also a must that you share it on your other social media platforms to gain more traction. When promoting a business, make sure that you also do data analysis of your business engagement on Pinterest. If your boards and pins are not getting you enough followers and pins, it might be best to rethink your marketing efforts.
Helpful Tips
In addition to the steps on you have learned in leveraging on the advantages that Pinterest offer in promoting your business, here are some essential tips:
Pin your products.
Add price tags on your pins to automatically add items on the “gifts” feature of Pinterest.
Emphasize the service or services that you offer using infographic images.
Utilize varied SEO techniques using keywords, backlinks, and other social media sites.
Pin products and services from other sources that compliment your pins.
Provide content that is exclusive from your site (offer discounts and promos).
Take the time to engage fellow pinners on the platform by replying to their comments and asking for feedback.
