Facebook is one of the leading social media platforms worldwide. According to Statista, United States has over 190 million Facebook users, ranking second among countries in terms of Facebook audience size.
You have to be where your target customers are. Facebook is a free platform your business can make use of in building awareness and consideration for your brand. Setting up a Facebook Business page for your Las Vegas business is easy and straightforward.
You will be directed to the landing page of Facebook Business. Click “Create a Page” in the upper right corner.
Next, you will have to choose the type of page you want to create. There are two options: “Business or Brand” or “Community or Public Figure”.
But before you choose one, you have to log in to your personal Facebook account. This is required by Facebook so you can make yourself as an Administrator of the page.
Input your email or phone number and password, then click log-in. Once done, click the “Get Started” button inside the “Business or Brand” box.
The “Community or Public Figure” option is mostly used by celebrities, lifestyle pages, interest groups, etc.
If you don’t have a personal Facebook account, you need to create one first by clicking the “Sign Up” button. Fill-in all the details until you are successfully able to create a profile.
After selecting the “Get Started” button, Facebook will ask you to provide details about your business.
The details needed are:
These information will help potential customers easily locate you. Once done, click “Continue”.
You will be asked to upload photos that represent your business. Choose wisely here as it is important to make a good visual impression to your audience. Your photos should also make it easy for your audience to identify you and your brand.
Most businesses use their logo as the profile picture. But if your business has a signature offering, iced coffee for example, you can use it as a profile photo as well so the audience can establish a connection immediately.
When people search for your business category on Facebook, say “Las Vegas coffee shop”, search results will display your business name and profile photo.
Next, upload a cover photo. It is the most prominent visual on your Facebook Business page so you have to choose something that represents your brand well.
Choose an image that is at least 400 pixels wide and 150 tall. It will display at 820 x 312 pixels on desktop and 640 x 360 pixels on mobile.
Congratulations, your Facebook Business page is now live!
Facebook will give you quick tutorials on what to do first and how to maximize your page. Start by inviting friends from your personal account to like your new business page. They can be a good initial base of likes, so it is advised that you don’t skip this step.
Once users start to visit your business page, having a clear call to action (CTA) will help you achieve your business goals.
If your goal is to generate leads, do you want potential clients to send you a message? Learn more about your services? Call you?
Here are the different CTA buttons you can choose from:
Completing the About Section of your page is important to help potential customers know more about you, locate you, and contact you. You wouldn’t want to waste leads potentially coming in everyday because of incomplete information.
Additional tip: your Facebook Business page may actually rank higher than your website because of Facebook’s domain authority. This highlights the importance of completing your business information page as this may be the first reference point of your potential customers.
You’re ready to roll!
Start posting engaging content to grow your base so you can promote your business to a wider audience.
You can start by creating a promo through offering discounts or freebies to the 100th, 300th, and 500th follower of your page.
Other content ideas are:
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