Promoting your Las Vegas business in as many channels as possible is ideal. Since its launch in 2009, Quora has been a go-to question-and-answer service that business owners can leverage when it comes to promoting their products and services. The platform has attracted a good number of executives, startups, and industry insiders who are eager to provide answers and recommendations. It has also fared well with consumers who look for specific product recommendations.
Here is a step-by-step guide on how you can promote your Las Vegas business on Quora:
Step 1: Sign Up for a Quora Account
Go to www.quora.com on your Web browser. Once you are on the login page, you can choose to sign up using your email address or your Facebook account. When you sign up via email, you would need to provide the following details:
Your Full Name
An Active Email Address
Your Chosen Password
Afterward, Quora will ask you about the topics that you might be interested in. You have to choose a minimum of three topics. Then, press the Continue button located at the bottom of the page.
Next, you need to provide topics that you are knowledgeable about. The topics can be something that you studied or it could be your business.
For each topic that you choose, you can add a short biography to explain why you are knowledgeable about this particular topic.
Step 2: Look for a Question to Answer
One of the things you have to remember when you want to build your reputation as a business owner in Quora is to answer questions where you are an expert in.
For example, your business deals with cybersecurity protection like malware detection. You could promote your business by sharing your knowledge about malware and what your software can do to help.
As a business owner, you might be tempted to overly self-promote. Don’t go that path. Your focus should be answering the question being asked, and your answers should be relevant. When you help the community, it would be easier for you to gain that online reputation that you desire.
Step 3: Ask Questions
As mentioned, Quora has a huge following of industry experts, and it is a platform you can leverage to improve your business to business (B2B) dealings. One of the ways, you can get your brand out there is by asking questions. While you can be an expert in one field, you may be needing help with other aspects of your business operations. Eventually, you’ll end up working with them for your Las Vegas business.
Step 4: Build Your Quora Presence
Make sure that you use your real name and don’t forget to mention your business. When answering a question, make sure you mention that you are the owner of this Las Vegas business. It can serve as a disclaimer and still be an effective way to build your presence. You have to understand that Quora is different from Facebook in terms of the following. Instead of following friends, in Quora, you follow thought leaders and industry experts that can help you grow your business.
You can also build your presence by upvoting answers that are relevant to the questions.
Step 5: Monitor Your Industry
One of the ways you can promote your Las Vegas business in Quora is by monitoring industry trends. You can set up notifications when your company is mentioned or about particular topics where you can promote your business. It would also be useful to create an alert for your competitors.
Step 6: Engage Potential Clients
When you are trying to promote your Las Vegas business in Quora, you can do well by engaging your clients. How can you do this? Start by doing market research. Find out what topics your target markets are talking about. With it, you can start asking questions that would help you get an insight into what your target market needs and identify their motivation.
Quora may not be the typical platform where you can promote your business. However, if you think about the 300 million monthly active users that it has, it is worth a shot to promote your Las Vegas business in Quora.