Here are 10 ways to promote your Las Vegas business on Facebook:
Maximize the network you already have
After successfully creating your business page, you will be prompted to start inviting your Facebook friends to like your page. So before you do anything else, be sure to maximize your existing network first. You probably have friends on Facebook who will be very happy to support your page. So go ahead and ask them to like it.
Aside from your Facebook friends, invite your existing customers to like your page as well. You can put up small posters or tent cards in your physical store or include an invite to your Facebook page in the email marketing communications you are sending out.
Lastly, make use of the other digital platforms you have. Add a link to your Facebook group on your website, LinkedIn page, Google My Business account, etc.
Link your Facebook page with your website
Add the Facebook Follow Button widget on your website. This widget links people who are on your website to your Facebook page. Doing this will make it easier for website visitors to like your page.
Share relevant, helpful content
You have to give people a reason to like and follow your page. Remember, content is king. Come up with a content strategy that is consistent and relevant to your target audience. When people see content they can relate to, they will most likely comment on it, tag their friends, or even share it. This is how you get to spread your page out there to people outside your network.
People on Facebook are highly visual so posting images and videos can be a good start. You can even try to do a Facebook Live to engage your followers.
Other content ideas are: blogs, news articles, promos, questions, polls, infographics, news articles, and any other information that your audience will find interesting. Focus on keeping your content original and engaging.
Interact with other Facebook users and pages
Interacting with Facebook users is important to further establish your Facebook presence. Make sure you have made a list of pages, influencers, and personalities that are relevant to your niche. Like, share, or leave a comment on their posts. This is one of the best free ways to let people know that you exist and to engage with other users. Be sure to do this with the intention of connecting or networking, and not promoting. You will gain more likes and followers naturally.
Run a Facebook Ad
To supplement your efforts to gain organic following, you can choose to run a Facebook Ad. It’s an easy way to get your page in front of a wider audience that are relevant to your business. Proper targeting is the key. Facebook allows you to target users based on location, demographics, interests, behaviors, and more. You can also use the ‘lookalike’ targeting function by uploading email addresses or mobile numbers of your existing customers. Facebook will look at their profile and target other users who share a similar profile with your existing customers.
Strategically choose your posting schedule
Now you may have the best, most helpful, and most interesting content, but this would be put to waste if the timing of your posts are off. Another way to best promote your page for free is to select a posting schedule that gives you the best chance of getting seen. Do some testing with a few posts and view the analytics section to identify when your audience are usually online.
Partner with influencers
Partner with influencers to endorse you. The people you choose should have a reasonable number of followers so they can further widen the reach of your brand. As much as possible, their background, character, or personality should be a match to the product or service you are offering. For example, if you are selling activewear, choose influencers who are in the fitness or wellness category. Look at their profiles and see if they post gym or workout photos. Your product will look natural on their feed and that’s the goal.
Put up some videos
You don’t need to have expensive and state of the art equipment nor expert actors to create video content for your Facebook page. Smartphones have been continuously improving their camera features. All you need is a good concept that will convey the message you want to send your audience. If you have enough marketing budget, you can choose to rent production studios in your area. These private studios have full production and post-production packages with editing services and professional grade equipment.
The quickest way to your audience’s hearts is through laughter. Funny content on social media are almost always shared and people go to the comments section to tag their friends and for a good laugh.Your content does not have to be so serious all the time. Show some brand personality. Make funny memes or GIFs and post them.
Monitor your insights actively
While content is king, data is queen. The best way to optimize your strategy is to constantly monitor how well they are doing. Are your posts getting enough impressions and reach? Are people engaging with your content? Is your page growing at a desirable pace? Are your ads providing you with ROI? Do some numbers crunching through the Insights section of your page to know the answers.
Once you understand how well you are performing versus target, identify action plans. How do you improve on aspects that aren’t going as planned? Do you stop running some ads or do you ad more? Should you focus on awareness or in conversion? Having a data-backed strategy will help you achieve your goals in no time.