To create a website for your business would mean that you are ready to establish an online presence. It is proven to be an effective strategy with the current trends in the market. As a matter of fact, having your own website provides a cost-effective means of advertising your business. You also don’t have to worry about your hours of operation, as long as it is active for 24 hours a day, 7 days per week every year. Make sure that you have already come up with a catchy name.
A well thought out and carefully designed website functions as a business portfolio. That brings credibility to your business by providing the basic information that people need to know such as the type of products or services that you offer.
Here are the Steps on How to Create a Website for Your Business.
You can opt to create your own website or employ the services of a professional in consideration to your comfort level. Hiring a professional will take care of your domain name’s registration and select a hosting site.
However, keep in mind that rates vary depending on your option whether you would employ a:
an offshore company or programmer
or an established agency
Choose a Hosting Site and Register Your Domain
Should you consider taking the DIY approach in creating the website for your business, there are several options with proven track records and credibility for you to choose which provides the physical servers in hosting your site. You can check the following:
While these providers offer similar types of services, make sure to check reviews, the range of services, and support that these providers offer in finalizing your decision.
The domain name for your business is your web address and it must be registered with the Internet Corporation for Assigned Names and Numbers (ICANN) with a registration fee that ranges from $10 to $35. Your registration is good to run for a year and it has to be renewed annually. The good news is, your hosting site offers this as part of their service but if you plan to register your domain by yourself, you can click on this link https://www.internic.net/regist.html
Choose a Platform
Web development companies like WordPress, Square Space, and Wix offer a plethora of options for the templates that you can use in creating your website.
Make sure to check the differences in the features that each has to offer to find out which one best suits your preference. While there are templates that are offered for free, some are charged for an additional fee to have additional features offered for a premium service.
Organize and Provide Content
A stunning website is good to look at but without useful content that brings value to the products and services that your business has to offer, it would most likely fail to accomplish your intended purpose of achieving success in business. Make sure to have a well thought and organized site and useful content by adding key elements such as:
Company Profile and Clear Contact Information
Photos with Description of your products and services
Clear Call to Action
Optimize Your Site
Search Engine Optimization (SEO) helps in making sure that your website shows up near the top of the searches. You may opt to have the DIY approach or employ the help of a professional in doing the following:
Add keywords in the copy of your webpage while keeping in mind the words or phrases that customers would use in searching for products and services. Using the Google keyword tool in finding similar phrases, make sure to add it on all of the pages in your website including the homepage.
Include links to web pages that your potential customers might be interested in and regularly update your site to improve its ranking by adding content at least twice a week.
Select a Platform for E-commerce
Depending on the type of business and the service that your website requires, you may need to make use of an e-commerce platform or application which you can directly install on your website with the use of open-source e-commerce platforms such as:
An easier option to consider is making use of third party sites like:
Polish Your Website
Setting an online platform for your business is a good idea with great potential but you would also have to consider the fact that you aren’t the only one who came up with that thought.
In order to facilitate sales while advertising your products and services, make sure that your website looks professional, loads pages fast, easy to navigate, and contains your contact details.