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How to Set up an Email Marketing Campaign for Your Las Vegas Business
An email marketing campaign is a useful tool that a business can use to reach more of its prospective customers. It is an email sent to potential clients that can help the company to get the attention of the audience. Setting up campaigns will allow them to engage and take actions that involve the product or service that the business offers.
Email marketing is still a popular strategy since people are still frequent users of emails. According to a study, 90% of adults and 74% of teenagers are still active, regular users of email at present. Collectively, using email for a marketing campaign in a Las Vegas business is the most fitting way to increase its leads and sales.
A successful campaign is only achievable once the company knows the right mix of preparations that it should have before finally sending its first email.
Setting Up Email Marketing for Your Las Vegas Business
1
Build a List of Targeted Leads
Prospect clients should be those that pass the qualifications set by the business. These leads can qualify when they are interested in what the company has to offer. One way to make a reliable and targeted list is to convert the audience of a website to subscribers.
A problem that websites experience in its visitors is their unwillingness to register in its newsletters. These audiences usually end up leaving the site and not come back again. Using exit-intent popups is useful for businesses whenever this happens. Exit-intent popups monitor the likeliness of a user to leave the site permanently. Creating campaigns precisely at the period of their parting is one strategy to do this.
2
Set the Goals for the Campaign
Every effective marketing strategy must consist of a well-thought set of goals. The company must be sure about the things that it hopes to achieve. There are usually several kinds of goals that an email marketing plan aims to make:
Greeting new subscribers
Introducing the business and its principles to begin a desirable relationship
Boosting engagements
Increasing customer participation in both the content and the company itself either by a webinar or by making the first sale
Nurturing present subscribers
The website can give current subscribers an offering on the site that they can value
Reconciling with inactive subscribers
The business can re-engage with subscribers who were once active but became non-participative to increase or bring back the number of engagements in the site
Segmenting subscribers
Separating subscribers according to a specific criterion will enable the business to deliver a more personal, and target email marketing campaigns
3
Classify Different Email Types
There are several types of emails that a company can send. It can be a promotional email that sells a product. Relational emails, on the other hand, give users compensations like a weekly newsletter or a free treat. Emails can also come as a transaction and is a result of the client’s action on the site.
4
Identify the Audience
A business can acquire information about its prospective clients with the help of Google Analytics. Sources similar to Google Analytics can provide the company information on demographics, locations, and the public’s interest. These data can give the business a glimpse of its potential customers. The ability to acquire information about a business’s future audience is helpful when formulating an email marketing campaign.
5
Make Attractive Forms
Forms that have excellent layouts and designs will surely pull the attention of prospective clients. Attractive forms will somehow make them admire the business and eventually encourage them to sign up. Different types of forms are available for companies to choose from:
Welcome gates
Welcome gates appear immediately after arriving on the site. A slide feature is also available for prospective clients to see the site’s content anytime they wish.
Lightbox popups
This type of form is useful when a business wants to direct the attention of the user to the content. It blanks out the rest of the page, and the form is the only visible thing on the screen.
Exit-intent popups
The most popular among all of the forms, exit-intent popups are strategic as it only appears when the user is about to leave the site.
6
Plan the Email Marketing Campaign
Knowing the goals, type of email, and audience will lead the business to the next step. The company must create a plan for the email marketing campaign. For instance, a business may decide to send four (4) emails with different intentions.
The email must also emphasize the main actions that it expects from the users. The content should be well-timed, relevant, and valuable to the recipients.
7
Create a Good Subject Line
It is often overwhelming to see tons of messages in an email. Users tend to ignore them because it is a tedious task to open every message and check its content. However, a good subject line can get people to click and open a message.
A subject line makes the user want to go further on the content of the email. Businesses must also avoid using words that are often spam-triggering for them to make it on the inbox list.
8
Make the Copy
What the firm wants is to create connections with its audience right from the start of the email’s content. An email marketing must be short, but not so straight to the point that it hits off the bat. What the business wants is for the customers to get comfortable first before pitching the offer to them.
The company can also formulate the email in a more personal approach. Using the first name of the user can be a way to this.
9
Run and Monitor
Testing all of the factors that involve an email marketing campaign is one way to make sure that everything will go well. From the design and layout, content, subject lines, and call to action, all aspects should go through a test in the identified segments of the email.
After sending the first set of emails, the company should monitor the users’ responses through analytics and other platforms. Tracking the campaign’s progress will allow the business to know the strategies that work and those that do not.
