A social media management tool is a software that enables the user to publish, monitor, and manage its social media platforms using a single program. Aside from making it easier for the user to share and schedule a shared content on a business’ social media accounts, it also provides more access to respond to customers’ comments. It also enables a team to work together in managing either single or multiple accounts.
An excellent social media management tool should be easy to use, should provide a flexible offering that fits the needs of your social networks, and should fit your budget. The tool should also have an interface or display that is easy to navigate and use. If you are a business owner in Las Vegas, this article is for you.
Here are 5 of the Best Social Media Management Tools
Buffer is a sleek and spontaneous brand. It is trusted by businesses, agencies, and individuals to help them gain significant interaction and results in online social networks. Buffer offers a line of products for publishing, engagement, analytics, and collaboration. This social management tool best fits starting companies because of its basic interface and features. Their prices range from a free lifetime plan to $15, $99, $199, and $399 a month. Each plan comes with a 14-day free trial.
Used by more than 800 of the Fortune 100 companies and over 15 million people, Hootsuite is one of the biggest social media management tools. It is a platform that gives you everything that you need. Its features include curating and scheduling content, measuring the return of investment (ROI), running social media ads, and many more. It can also connect with more than 35 social networks and can schedule social media posts in bulk. Hootsuite offers a free plan, $29, $129, $599 per month, and pricing for enterprises. All of the plans come with a 30-day free trial.
3. Sprout Social
Sprout Social is one of the few social media management tools that enables you to see the complete profile of your customers – making them a provider of customer relationship management (CRM) features. This platform helps companies build a stronger and more lasting relationship with customers. Sprout Social is commended for it the impressive reports it provides. Social media managers can easily download reports directly from the platform. Plans are available from $99, $149 and $249 with a free 30-day trial.
4. Agora Pulse
Agora Pulse provides the same scheduling, responding, and reporting features. What sets it apart from the others is its unique features. It provides competitor analysis and Facebook contest apps at reasonable price points. Plans offered are the following: $49, $99, $199, $299 (with a 14-day free trial).
For agencies with multiple clients, Sendible is the social media management tool that best fits you. Sendible’s design caters to the needs of that specific market. Users can personalize their dashboards to reflect their branding and attract more clients. Sendible integrated Canva in its software for graphic editing, and it also offers images users can use for free. Sendible also has a Youtube search feature which can be automated to remove repetitive tasks. Users can choose from the following plans: $29, $99, $199, $299 per month and an enterprise pricing (with a 30-day free trial).
You may now decide and pick from the five (5) social media management tools presented above. Bear in mind that factors aside from its features must also be taken into consideration when deciding as it may affect the business when done independently from the other aspects.