Why hire a product photographer for your business in Las Vegas? The answer is simple, a good looking image persuades people to buy what people sell. Come to think of it, would you actually want to buy something that doesn’t appeal to your senses? Have you experienced buying an item because of how it looked on the cover?
Here are some interesting facts based on statistical research
- 75% of eCommerce shoppers rated product photos as a factor in deciding to buy
- 22% of sold items are being returned (expectation vs reality because of the photo)
- 76% of product photos use a white background for eCommerce)
- Photos are 40 times more likely to be shared across social media platforms
Examples of business that use product photography
- Restaurant businesses and their Menu
- Food truck and food delivery business
- Amazon FBA business
- eBay business
- Etsy shop
Here are some of the important questions you need to ask and the skills you need to look for in employing a product photographer for your business.
Important questions to ask
What type of equipment do you have?
Investing in a high-quality camera and lens determines the quality of the photos produced. Here are some of the important camera lens types that professional photographers would have:
- Fisheye (Ultra-wide) used for cityscapes, landscape, real estate, panoramic shots.
- Wide Angle used for landscapes, interiors, architecture, forest photography.
- Standard prime lens used for weddings, portraits, wildlife photography.
- Zoom used for weddings, portraits, wildlife photography
- Macro used to capture very fine detailed photographs (rings, nature)
- Telephoto used for astronomy, sports, wildlife photography.
How many photos can you take?
It is important to consider your budget. Be sure to get an estimate and compare prices with other competitors in order to get the best deal by obtaining the following:
- Rate per day
- Shoot images
- Cost per day
NOTE: Make sure that you do not sacrifice the quality of the photos that you get based on the rate per image.
Do you have liability insurance coverage?
Making sure that your photographer is covered against injury, damaged equipment and other accidents that could happen during the shoot.
What are your background, portfolio, and credentials?
Photographers are expected to be professionals or an expert in their field, just like other types of trade or practice. Be sure to ask the following questions:
- How long have you been working as a product photographer?
- Where did you train to become a professional?
- Are you CPP Certified? (Certified Professional Photographer)
- What type of photography do you specialize in?
- Who are your previous and existing clients?
- Where can I find a sample of your portfolio?
If they don’t have anything to show for a sample of their work or a sensible answer to these questions, you are better off checking other providers.
What are the things included in your fee?
Photographers charge fees for their services based on any of the following factors:
- Charge by the hour
- Charge per day (or half-day)
- Based on the number of shots or images
In case you need to have some extra work done on top of the usual package or offer, incremental charges may apply for the following:
- Hairstyling and make-up
- Overtime fee
- Photo editing
- Travel expenses
- Photographic assistant
What is the turnaround time for the photos to be delivered?
While other photographers can deliver unedited photos instantaneously, some take time to deliver the original and edited images.
What are the licensing, ownership or copyright terms?
You, as a client, are entitled to use the photos in whatever means that suit your needs. However, the copyright of the photos, from the moment that the images were captured, belongs to the photographer, unless otherwise agreed upon. Knowing these things serves to protect your interests as a client and the photographer’s intellectual property rights.
IMPORTANT SKILLS TO LOOK FOR
Photography, Image Editing Skills, and Experience
Professional photographers have a certain style or niche where they are simply experts in the type of photography they specialize in. In hiring a product photographer, see to it that they have the relevant experience with the following:
Given the range of different product categories, it would make sense to employ a photographer with extensive experience in a variety of tabletop products. In a similar manner, be sure to choose one with a track record in producing quality images quickly.
Professional and Managerial Skills
It is also important to hire a product photographer for your business who has the ability to solve and address issues. You want to make sure that your photographer is capable of communicating effectively and staying on top of things. In hiring a photographer, make sure to include the following on your checklist:
- Ability to effectively communicate and work with a team
- Capability to manage product assistants
- Has organizational skills to effectively carry things out efficiently