Why and How to Choose a Logo for your Las Vegas Business

BizGuide - choosing a logo for your business in Las Vegas

To build a strong brand, a company must know how to choose a logo that would best fit their business. The logo must not only be attractive but should also be unique enough to be at the top of the mind of consumers.

Why Create a Logo?

Good Logos Are Memorable and Inviting

A logo is your company’s face – this is how you get your target market to recognize and remember you. According to statistics, consumers take only 10 seconds to create an impression on a business brand.  Thus, it would be best if you designed it in such a way that it immediately captures people’s attention. Whether the logo will be used in small business cards only or be displayed in a huge billboard, the effort you put in should be the same. The outcome should spark people’s interest in your business and the products or services you offer. 

Logos Make You Have a Distinction to Your Competition

Some logo designs have elements that are already present in almost all other logos within the same niche or industry. Logos of pizza parlors, for example, mostly depict a chef tossing a pizza.

If you are a new entrant to the competition, you must think of ways to design your logo in a way that sets it apart from the others. This distinction will unconsciously make your customers cling onto your brand more than they do to others.

Great Logos Facilitate Brand Loyalty

A successful and well-established logo in the market goes a long way in acquiring customers that eventually become loyal to your brand. However, companies decide to improve or redesign their logos for several reasons, such as upgrading their overall look. Loyal customers begin to have a slight feeling of detachment because the logo they were accustomed to is no longer there. As a result, they perceive the business as a new brand in the market. Companies must be cautious when developing or redesigning their brand’s logo and consider these risks.

Logos Have the Ability to Be Everywhere

The company must be very confident with its logo before releasing it to the public. Since it will be placed on different platforms like social media, websites, and news spaces, it will reach a considerable amount of possible customers. Successfully tying the brand’s message and logo allows them to associate every action of the company with the logo.

There Is Never a Second First Impression

The first time a prospect gets oriented with a brand is usually through its logo. Companies should make sure that their logo must leave an excellent impression on the public. Eventually, the goal is for people to retain and recall the brand in their minds when making a purchase decision.

 

    1
    Define Who You Are

  1. There are lots of other brands offering the same item that your company does. But because you want to set your brand apart, you begin by focusing more on answering the following questions to create your own brand identity: 

    a.) What made you start this business?

    b.) What morals and principles do your company uphold?

    c.) What does your brand have that your competitors do not possess?

    d.) How do you want your customers to see you?

  2. 2
    Know Your Competition

  3. Scan through the elements that your competitors have. Try to adapt their strengths and avoid what the audience does not prefer. Be sure that you are setting yourself apart from your rivals. Opt for colors that are different from their logos for you to stand out.

  4. 3
    Pick Your Style

  5. Know the style of logo that best suits the personality and identity of your brand. Being able to choose the right style will give prospects an immediate hint on the type of brand your company offers.

    Classic

    A classic logo never goes out of style. This type of design sticks with simplicity and does not explore bold color schemes.

    Retro

    Hand-illustrated logos are best for this style. Going retro is effective when you want to create a nostalgic effect on prospects. This style also tells customers that you have been around for a while, and you have been doing things right.

    Modern and Minimalist

    Most brands often use this style to design their logos. It uses only a small amount of space with few lines and details. This type of design tells the prospects that the company is up-to-date, on-trend, and knows what only matters.

    Fun and Quirky

    This is also one popular logo style most especially to companies having young (and young at heart) people as their target customers. Colorful choices, patterns, and designs can be used when deciding to use this style.

  6. 4
    Know Which Logo Best Fits Your Business

  7. Listed below are more types of designs a company can choose from when deciding and creating a logo for their business:

    Lettermarks (monograms)

    This can be an excellent way to put out your brand in a logo by only using the initials or abbreviations of your business like H&M, CNN, and many more. However, companies must take into consideration how the company’s offering may not be conveyed effectively through this type of design.

    Wordmarks (logotypes)

    This type of design is very straightforward as it solely makes use of the name of the company and incorporates it into the logo itself.

    Pictorial marks (logo symbols)

    These are markings or images used as the logo that we incorporate to the brand itself. An example of this is Apple, with its iconic logo of a bitten apple. 

    Abstract logo marks 

    Abstract logo marks make use of different geometric shapes. Most of the time, the shapes are not related to the name of the product or company. But they are made to establish a specific identity with the given design. When you are not familiar with these geometric shapes, there are symbolism behind these that can be found through the web.

     

    Related: Coming Up with a Name for Your Las Vegas Business

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