Creating a Facebook group makes your business known to a larger market. Also, this platform offers a cheaper advertising cost. This is a great venue to update your customers about your events, promotions, and new offerings.
Facebook Group is created to gather people with the same interests. You can discuss a lot of things about your business that your customers are curious about. This will facilitate in creating a personal relationship with your target market and providing information about your latest offerings.
Benefits of having a Facebook Group for your business
Serves as a venue for seller-customer interaction
A system to gather feedback
Posting business to a wider audience
Easier to notify customers about promotions and events
Here are the Steps in Creating a Facebook Group for Your Las Vegas Business
1
Go to facebook.com/groups
Open your browser and type in the URL box facebook.com/groups for you to land on the FB Group page.
2
“Log in” your existing account or click “Sign up” to create a new one
To make it easier for you, you can use your existing Facebook account to make a group. This will also save you from spending time to create a new one.
3
Click “Create a Group”
4
Name your group
It is best if you name your group with your business name that mentions the category you belong for your target market to recognize you right away.
Also, if your business name is already known by people, they will immediately type your business name on the search bar, instead of thinking some other keywords or names related to your business.
5
Add people you know that you consider to be your target market
You may enter their Facebook names or put their email addresses so that you can have the primary members and audiences of your group that can help you add other people they know to engage in your business.
6
Set the group to “Public”
Your business will have a wider coverage if you set the group to public and by making it “visible”. You will not need to pay a lot of money for advertisements since making the group to “public” and “visible” can increase referrals and promotions of your business by word of mouth, as well as making the group interactive through the exchange of thoughts and discussion.
7
Click “Create”
If you are done filling out your business/group name, inviting people to be a member of the group, setting your group to public and making it visible, then you are good to go. Click the “Create” button to start customizing your group.
8
Customize your group
After clicking the “Create” button, you will immediately land on the discussion page. You will see how your group looks like in the general viewers and members’ view. You can upload a cover photo of your group, for instance, a poster indicating your business name and logo.
9
Add your business location
If you want to be accessible to your market, adding a business location can help. The web traffic you create on your FB Group will soon be converted to foot traffic. Therefore, it is important to put your business’ physical address on the groups’ information.
10
Click the “About’ button
Going to your group’s “About” helps you see what other relevant information you must indicate to describe your business to your target market. All information and business details you want to relay to your target market such as phone number, business hours, and business category must be mentioned in this area.
Other things you can do to customize your Facebook Group
1
Create Rules for regulation
You can indicate specific rules and regulations in your FB Group to avoid conflict and other unlikely instances to happen among members of the group.
2
Membership questions can also be added
If you want to screen or filter your pending membership requests thoroughly you can create several membership questions leading to answer whether or not they belong to your target market you want to serve.
3
Update members about upcoming events
You can update your customers about your business’ upcoming events that you want them to get involved into. Through this, you can increase customer engagement.
4
Edit group settings
For you to have an overview of your group’s information click the “More” button located under your cover photo, and select “Edit Group Settings” and add other relevant information about your group. You can link your other social media accounts as well as your official business website.
You can change your group’s color theme, and enter tags or keywords that best describe your business, and you can update your group’s description from time to time.
Select from these options to change your group type.
General
Buy and Sell
Gaming
Social Learning
Jobs
Work
If you are done, click “Save”.
There you go FB Group Admin, customize your group as much as you want. Interact actively with your group members who are curious about your business. It is important to provide a venue for discussion for your customers.
Never forget to link your business website and your business’ other authority website accounts such as Instagram, Twitter, and the like. Facebook Group can be a gateway to your other accounts.
Lastly, this Facebook group will serve as a help desk for your market. Giving them a platform for their feedback is very important since feedback will serve as a benchmark to improve your business in the long run.
